Retargetly is a leading Data Platform company in LATAM that helps brands, agencies, and publishers to create better advertising experiences for consumers through data and technology. They process more than 50B events every month across all LATAM countries.
In the Retargetly’s early days, they were looking for an open-source BI platform that could help them query Druid, a database that specializes in real-time analytics. They chose Metabase because it was easy to install, had a simple user interface, a consistent release log on Github, and an engaged community.
They connected Metabase to their other databases, and Metabase soon became their go-to reporting tool. They created dashboards, visualizations, and queries to help everyone understand the business and products. Though teams naturally taught each other how to find and query the data they needed, Retargetly also created some internal demos to help employees get up to speed on the data available, how to query it, and how to share it with their teams.
Retargetly uses Metabase to connect Druid, MySQL, and Snowflake databases. And they process a lot of data: they analyze events from people using their websites, apps, and other platforms.
The main benefit for Retargetly was internal data transparency. Employees found their way into knowing more about how the company is making progress toward their goals just by asking questions in Metabase, “and that was awesome!”.