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Metabase at Retargetly

  • Retargetly uses Metabase to connect Druid, MySQL, and Snowflake databases.
  • They were surprised how many employees started asking their own questions about their data immediately after they picked up Metabase. 70 percent of the company uses Metabase on a regular basis.
  • Common use cases include creating dashboards to understand their product and service KPIs, as well as asking questions for support or debugging, both with the graphical query builder and the SQL editor.

About Retargetly

Retargetly is a leading Data Platform company in LATAM that helps brands, agencies, and publishers to create better advertising experiences for consumers through data and technology. They process more than 50B events every month across all LATAM countries.

Why Metabase

In the Retargetly’s early days, they were looking for an open-source BI platform that could help them query Druid, a database that specializes in real-time analytics. They chose Metabase because it was easy to install, had a simple user interface, a consistent release log on Github, and an engaged community.

They connected Metabase to their other databases, and Metabase soon became their go-to reporting tool. They created dashboards, visualizations, and queries to help everyone understand the business and products. Though teams naturally taught each other how to find and query the data they needed, Retargetly also created some internal demos to help employees get up to speed on the data available, how to query it, and how to share it with their teams.

The Data

Retargetly uses Metabase to connect Druid, MySQL, and Snowflake databases. And they process a lot of data: they analyze events from people using their websites, apps, and other platforms.

The questions

  • How many people came from “X” country?
  • What are those people interested in?
  • How many users logged into their product yesterday? What about the week before?

Unexpected benefits

The main benefit for Retargetly was internal data transparency. Employees found their way into knowing more about how the company is making progress toward their goals just by asking questions in Metabase, “and that was awesome!”.

Retargetly’s Advices for others

  • Make a Demo for all the people in the company on how to use Metabase and how to query different databases. This will save a lot of time for your teammates.
  • Think about how to secure your sensitive data early on. If you have different databases and need to restrict access to some of them - standardize a process for adding new users and assigning them to groups.
  • SSO is mandatory for big teams.