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Dashboards for digital marketing

Metabase makes it easy for everyone to build a dashboard for digital marketing—no SQL required.

What’s a digital marketing dashboard?

A dashboard for digital marketing collects the most important information about your digital marketing programs in one easy-to-understand format.

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Traffic overview graph

Why build a dashboard for digital marketing?

Sales per source graph

Everything in one place

Get everyone on the same page by collecting your most important metrics into a single view.

Sales per source graph

Share your perspective

Take your data wherever it needs to go by embedding it in your internal wikis, websites, and content.

eCommerce orders filter

Unlock exploration

Empower your team to measure their own progress and explore new paths to achieve their goals.

What should I track on my dashboard for digital marketing?

Every team is different, but sometimes it helps to start with some examples. Here are our top 8 email marketing metrics to start tracking on your dashboards.

Top 8 digital marketing metrics

  1. Net New Leads
  2. Qualified Leads per Month
  3. Cost per Conversion
  4. Net Promoter Score
  5. Cost per Acquisition
  6. Organic Traffic Growth
  7. Conversions By Channel
  8. Website Conversion Rate

How to use Metabase to build digital marketing dashboards

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Step 1.
Skip the custom quote

That's right, no sales calls necessary—just sign up, and get running in under 5 minutes.

types of databases

Step 2.
Plugin your database

We connect to the most popular production databases and data warehouses.

dashboard example

Step 3.
Build your dashboards

Invite your team and start building dashboards—no SQL required.

Get started with Metabase

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  • Free, no-commitment trial
  • Easy for everyone—no SQL required
  • Up and running in 5 minutes