These are the docs for the Metabase master branch. Some features documented here may not yet be available in the latest release. Check out the docs for the latest version, Metabase v0.50.

Funnel charts

Funnels are commonly used in e-commerce or sales to visualize how many customers are present within each step of a checkout flow or sales cycle. At their most general, funnels show you values broken out by steps, and the percent decrease between each successive step. To create a funnel in Metabase, you’ll need to have a table with at least two columns: one column that contains the metric you’re interested in, and another that contains the funnel’s steps.

For example, I might have an Opportunities table, and I could create a question that gives me the number of sales leads broken out by a field that contains stages such as Prospecting, Qualification, Proposal, Negotiation, and Closed. In this example, the percentages shown along the x-axis tell you what percent of the total starting opportunities are still present at each subsequent step; so 18.89% of our total opportunities have made it all the way to being closed deals. The number below each percent is the actual value of the count at that step — in our example, the actual number of opportunities that are currently at each step. Together, these numbers help you figure out where you’re losing your customers or users.

Funnel

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