Also known as
Business intelligence tool
Business intelligence platform
What is a BI tool?
A BI tool is an app designed for people to look at data without relying on code. These apps allow people to visualize and share data as tables, charts, and dashboards.
BI tools plug into existing data sources at your organization, such as your data warehouse, CRM, or event analytics service.
Common BI tools
A classic example of a BI tool is a spreadsheet app like Microsoft Excel or Google Sheets, where you can visualize data in tables, pivot tables, or charts, and share the results as individual files (or links to those files in the cloud).
A BI tool is often thought of as an app that is only used to visualize data and make reports. A BI platform like Metabase is type of BI tool that can handle additional tasks adjacent to reporting, such as data modeling, data cataloging, version control, and permissions management.
How do BI tools fit into a data stack?
BI tools are one of many analytics tools that can be set up at the user-facing end of a data stack. BI platforms in particular can handle some of the same tasks as other parts of your stack. Here’s how you can expect the pieces to interact:
BI tools vs. databases
BI tools aren’t data sources — they don’t replace production databases or data warehouses for storing data owned by your organization. BI tools pull information from databases by running queries and displaying the results.
BI tools vs. ETLs
BI tools don’t replace ETLs (or ELTs) for ingesting or transforming large amounts of data on a schedule. However, like ETLs, some BI platforms can handle data modeling and data stitching (joining data from different databases) by running queries on the fly.
BI tools vs. event analytics services
Event or web analytics services like Google Analytics, Segment, or Amplitude collect usage data from your product. Although these services come with their own interface to visualize and share that data, they aren’t considered BI tools. You can think of them as mini data stacks that can be used standalone.
Event analytics services can be integrated into your core data stack by combining them with a central BI tool. You can download event data from the service and move it into the data warehouse connected to your BI tool, or if supported, wire up the service to connect directly to your BI tool. In Metabase, you can add Google Analytics as a data source.
BI tools vs. open source coding tools
Open source tools like Jupyter Notebook and RShiny use programming languages like Python and R to work with data. They can be used to build reports and dashboards for analytics, but they aren’t considered BI tools because they rely on code rather than a visual interface.
- From spreadsheets to business intelligence
- A quick business intelligence tool
- The push and pull of analytics
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