How to build Intercom support dashboards in Metabase
Intercom is where your team has conversations with customers across chat, email, and social, increasingly with the Fin AI agent. Metabase is where you turn that activity into shared, trustworthy dashboards. This guide covers two complementary paths: a lightweight MCP + CLI routethat pulls live data with the Intercom MCP server and loads a CSV into Metabase with the Metabase CLI for quick analysis, and a durable pipeline route that syncs Intercom into a database so you can build dashboards anyone can read.
How do you connect Intercom to Metabase?
Most teams combine both routes: use the Intercom MCP server and Metabase CLI route to pull live data and stand up a quick analysis, and the pipeline route for the dashboards the team depends on.
Live data in, quick analysis out
Pair the official Intercom MCP server (to read live conversation, contact, and Fin data) with the Metabase CLI, whose upload command loads a CSV into Metabase as a ready-to-query table and model.
- Quick lookups like "which conversations are still open from VIPs?"
- Loading an Intercom CSV export into Metabase in seconds
- Spot-checks and one-off analyses without a warehouse
- Great for exploration, not governed reporting
- The Intercom MCP supports US-hosted workspaces only; authorize with least-privilege scopes
- CSV uploads are snapshots — refresh or move to the pipeline for history
Durable dashboards with history
Sync Intercom into a database or warehouse with Airbyte, Fivetran, or the REST API, then point Metabase at it.
- Response-time, CSAT, and Fin resolution dashboards the team relies on
- Trends over quarters and year-over-year comparisons
- Joining support data with product usage or billing data
- Requires a destination database and a sync to maintain
- You own the data model and refresh schedule
- Capture conversation state changes for accurate time-in-state
What can you analyze from Intercom data in Metabase?
- Conversation volume — opened vs. closed by day, channel, and team
- Time to first response — how long customers wait for a reply
- Time to close — opened to closed, with median and p90
- Fin AI resolution — how much the AI agent resolves vs. hands over
- Backlog and aging — open conversations and how long they wait
- CSAT — conversation ratings over time
- Teammate and team load — workload distribution and handle time
Which Intercom dashboards should you build in Metabase?
Support overview
The daily pulse of volume and responsiveness.
- Conversations opened vs. closed per day (dual line)
- Median time to first response (number + trend)
- Median time to close (number + trend)
- Open conversations by state (bar)
Response time & SLA
Are we replying within target?
- First response time p50/p90 by week (line)
- Conversations breaching target by team (table)
- Volume by channel (chat, email, social) (bar)
- Aging open conversations by days-open bucket (table)
Fin AI & deflection
How much is the AI agent resolving?
- Fin resolution rate by week (line)
- AI vs. human resolved conversations (bar)
- Handover rate to a human teammate (number)
- CSAT for AI vs. human resolutions (bar)
Teammate performance
Balance workload and spot coaching opportunities.
- Closed conversations by teammate (bar)
- Median handle time by team (bar)
- Open assigned conversations by teammate (table)
- Conversation rating by team (bar)
How do you use the Intercom MCP server with the Metabase CLI?
Pair the Intercom MCP server with the Metabase CLI for fast, hands-on analysis. Intercom hosts a first-party remote MCP server (US-hosted workspaces) that reads live conversation and contact data; the Metabase CLI's upload command loads a CSV into Metabase and creates a ready-to-query table and model.
Example workflow
- Ask the Intercom MCP which conversations are still open from VIP contacts, or where a teammate hasn't replied in four hours.
- Export the conversations or Fin handovers you want to keep as a CSV.
- Run
mb upload csvto load it into Metabase as a table and model, then build questions and dashboards on top.
Be honest about the limits
- The Intercom MCP is great for live lookups — not for scheduled or audited reporting.
- A CSV upload is a point-in-time snapshot; refresh it with
mb upload replaceor move to the pipeline for real history. - The Intercom MCP server currently supports US-hosted workspaces only.
mb upload csvneeds an uploads database configured under Admin → Settings → Uploads.
How do you set up the Intercom MCP server and the Metabase CLI?
Intercom MCPofficial
- Endpoint
https://mcp.intercom.com/mcp- Transport
- Streamable HTTP (legacy
/ssedeprecated) - Auth
- OAuth (recommended) or a Bearer access token
- Note
- Supported on US-hosted Intercom workspaces.
Metabase CLIofficial
- Install
npm install -g @metabase/cli- Auth
mb auth login(browser OAuth on v62+, or an API key)- Load data
mb upload csv --file data.csv- Requires
- An uploads database (Admin → Settings → Uploads)
# Intercom (remote, OAuth in browser) — US-hosted workspaces
claude mcp add --transport http intercom https://mcp.intercom.com/mcp{
"mcpServers": {
"intercom": {
"command": "npx",
"args": ["-y", "mcp-remote", "https://mcp.intercom.com/mcp"]
}
}
}# Install the Metabase CLI
npm install -g @metabase/cli
# Log in (opens your browser; requires Metabase v62+)
mb auth login --url https://your-metabase.example.com
# Load an Intercom CSV export — creates a table AND a model
mb upload csv --file intercom-conversations.csv --collection root
# Refresh that same table later from a new export
mb upload replace <table-id> --file intercom-conversations.csvOn first connection the Intercom server opens a browser window to authorize; for a Bearer token, pass --header "Authorization:Bearer YOUR_TOKEN" to the Intercom server. The Metabase CLI stores its credentials securely aftermb auth login.
Can you generate an Intercom dashboard with AI?
Yes. Use the prompt below with any assistant that can run the Intercom MCP server and the Metabase CLI. It works end to end: if Intercom tables already exist in Metabase it analyzes those; otherwise it pulls the data over the Intercom MCP, loads it with mb upload csv, then builds the dashboard — using medians and skipping cards it has no data for.
Create a polished Metabase dashboard for Intercom support analytics.
Work end to end: get the data into Metabase if it isn't there yet, then build.
Goal: Help support and CX leaders understand conversation volume, response time,
Fin AI resolution, CSAT, and teammate workload from Intercom data.
Step 1 — Find or load the data:
- First, check what already exists in Metabase (search for Intercom tables and
models). If durable Intercom data is already present — synced from a warehouse
or uploaded earlier — use it and skip to Step 2.
- If nothing is there, pull it with the Intercom MCP server (US-hosted
workspaces): conversations, conversation parts, contacts, admins, teams, and
tags. Write each result to a CSV, then load it with the Metabase CLI — run
"mb upload csv --file <export>.csv" so each upload creates a table and a
ready-to-query model. Use "mb upload replace <table-id> --file <export>.csv" to
refresh an existing table instead of creating duplicates.
Step 2 — Inspect before querying:
Do not assume exact table names. Map the available raw tables into these
analytical concepts where possible: Conversations, Conversation parts (messages),
Contacts, Admins (teammates), Teams, Tags, Segments, Companies, and conversation
statistics if available. Inspect the actual tables and column names first.
Important:
- Build on whatever data is present; don't claim Metabase connects natively to
Intercom — it reads a database or CLI-uploaded tables.
- Use medians (p50) and p90 for response and close times, never averages.
- Define "first response" as the first human teammate reply unless you are
explicitly measuring Fin AI, in which case separate AI replies clearly.
- If conversation state-change history is missing, do not calculate time-in-state.
Use a caveat instead.
- Only build a card if its underlying column/metric exists in the data.
- A single CSV is a point-in-time snapshot: only build trend cards if there is a
usable date column or multiple periods have been uploaded.
Dashboard title: Intercom Support Overview
Sections:
1. Executive summary (KPI cards): Conversations opened last 7 days; Closed last 7
days; Open backlog; Median time to first response; Median time to close;
Fin resolution rate (only if AI resolution data exists).
2. Volume & backlog: Opened vs closed by day; Open by state; Backlog aging;
Volume by channel.
3. Response time: First response time p50/p90 by week; Conversations over target
by team; Time to close by week.
4. Fin AI & deflection: Fin resolution rate by week; AI vs human resolved;
Handover rate; CSAT for AI vs human (only if rating data exists).
5. Teammate & team: Closed by teammate; Median handle time by team; Open assigned
by teammate; Rating by team.
Filters: Team, Teammate, Channel, Tag, Segment, State, Date range.
Reuse the models Metabase auto-created from uploaded CSVs, or (for a warehouse)
create reusable models: modeled_intercom_conversations,
modeled_intercom_conversation_parts, modeled_intercom_contacts,
modeled_intercom_admins, and modeled_intercom_companies.
Output: Build the dashboard if you have permission; otherwise provide the exact
questions, SQL, model definitions, and layout. Include caveats for any metric
that cannot be calculated from the available data. Keep it practical, dense,
and executive-readable. Avoid vanity metrics.How do you build the Intercom → Metabase pipeline?
For dashboards that need history and reliability, land Intercom data in a database first, then connect Metabase to that database.
Connector options
- dlt (free, code) — write a Python pipeline against the Intercom REST API for full control. The lightest path to a maintainable, no-vendor sync.
- Intercom REST API (free, raw) — the source of truth; paginate conversations and use the Data Export for bulk history.
- Airbyte — has an Intercom source covering conversations, contacts, admins, companies, tags, and segments. Free if you self-host the open-source version; paid on Airbyte Cloud.
- Fivetran (paid, managed) — offers an Intercom connector with a maintained schema and incremental syncs.
Notes
- Land raw tables first, then build clean models on top.
- Intercom timestamps are Unix epochs — convert with
to_timestamp()in your model layer. - Capture conversation state changes if you want accurate time-in-state and reopen analysis.
How should you model Intercom data in Metabase?
Core tables
| Table | Grain | Key columns |
|---|---|---|
conversations | one row per conversation | id, state, created_at, updated_at, team_assignee_id, admin_assignee_id, time_to_first_response, time_to_close |
conversation_parts | one row per message/part | conversation_id, part_type, author_type (admin/bot/user), created_at |
contacts | one row per contact | id, email, company_id, created_at |
admins | one row per teammate | id, name, team_id |
companies | one row per company | id, name, plan, monthly_spend |
Modeling advice
- Convert epoch timestamps once in a model layer so every question uses real dates.
- Use
author_typeon conversation parts to separate human, bot, and customer messages — essential for honest first-response and Fin metrics. - Prefer Intercom's
time_to_first_response/time_to_closewhen present rather than recomputing from parts. - Treat tags as a bridge table so a conversation can carry many tags.
- Define "closed" once and reuse it everywhere.
Which Intercom metrics should you track in Metabase?
| Metric | Definition | Notes |
|---|---|---|
| Time to first response | time_to_first_response on the conversation. | Report median and p90; separate human from Fin. |
| Time to close | time_to_close on the conversation. | Decide whether to include snoozed time. |
| Conversation volume | Opened vs. closed in a period. | Segment by channel and team. |
| Fin resolution rate | AI-resolved conversations without human handover ÷ total. | Needs AI participation / handover fields. |
| Backlog | Open conversations right now. | Pair with aging buckets. |
| CSAT | Positive ratings ÷ rated conversations. | Watch the response rate too. |
What SQL powers Intercom dashboards in Metabase?
These assume the modeled tables above (PostgreSQL dialect, epoch timestamps). Adjust identifiers to match your warehouse.
The basic volume trend over the last 30 days.
SELECT
date_trunc('day', to_timestamp(c.created_at)) AS day,
COUNT(*) AS opened,
COUNT(*) FILTER (WHERE c.state = 'closed') AS closed
FROM conversations c
WHERE to_timestamp(c.created_at) >= CURRENT_DATE - INTERVAL '30 days'
GROUP BY 1
ORDER BY 1;Median and p90 from the conversation's first-response field.
SELECT
date_trunc('week', to_timestamp(c.created_at)) AS week,
percentile_cont(0.5) WITHIN GROUP (
ORDER BY c.time_to_first_response / 60.0
) AS median_frt_min,
percentile_cont(0.9) WITHIN GROUP (
ORDER BY c.time_to_first_response / 60.0
) AS p90_frt_min
FROM conversations c
WHERE c.time_to_first_response IS NOT NULL
GROUP BY 1
ORDER BY 1;AI-handled conversations closed without handover. Adjust field names to your schema.
SELECT
date_trunc('week', to_timestamp(c.created_at)) AS week,
COUNT(*) AS total_closed,
COUNT(*) FILTER (WHERE c.ai_agent_participated) AS ai_handled,
ROUND(
100.0 * COUNT(*) FILTER (WHERE c.ai_agent_participated AND NOT c.handed_over)
/ NULLIF(COUNT(*), 0),
1
) AS fin_resolution_pct
FROM conversations c
WHERE c.state = 'closed'
GROUP BY 1
ORDER BY 1;Where open conversations are piling up right now.
SELECT
t.name AS team,
COUNT(*) AS open_conversations
FROM conversations c
LEFT JOIN teams t ON t.id = c.team_assignee_id
WHERE c.state = 'open'
GROUP BY t.name
ORDER BY open_conversations DESC;What are common mistakes when analyzing Intercom in Metabase?
to_timestamp() in a model layer so dates and durations are correct everywhere.author_type to separate Fin/bot messages from teammate replies.