How to build Plain support dashboards in Metabase
Plain is an API-first B2B support platform — a GraphQL API, a typed SDK, and an MCP server are first-class, not afterthoughts. Metabase is where you turn that activity into shared, trustworthy dashboards. This guide covers two complementary paths: a lightweight MCP + CLI routethat pulls live data with the Plain MCP server and loads a CSV into Metabase with the Metabase CLI for quick analysis, and a durable pipeline route that syncs Plain into a database so you can build dashboards anyone can read.
How do you connect Plain to Metabase?
Most teams combine both routes: use the Plain MCP server and Metabase CLI route to pull live data and stand up a quick analysis, and the pipeline route for the dashboards people depend on.
Live data in, quick analysis out
Pair Plain's official MCP server (to read live thread, customer, and tenant data) with the Metabase CLI, whose upload command loads a CSV into Metabase as a ready-to-query table and model.
- Thread lookups like "what's the open queue for this tenant?"
- Loading a Plain CSV export into Metabase in seconds
- Spot-checks and one-off analyses without a warehouse
- Great for exploration, not governed reporting
- Plain's MCP inherits your permissions — write actions ask for confirmation
- CSV uploads are snapshots — refresh or move to the pipeline for history
Durable dashboards with history
Sync Plain into a database or warehouse with dlt or its GraphQL API, then point Metabase at it.
- SLA, response-time, and tenant-health dashboards
- Joining support with product usage and revenue
- Trends over quarters and per-tenant comparisons
- Sync is GraphQL/API-based — Plain is API-first by design
- You own the data model and refresh schedule
- Capture timeline events for accurate response and resolution time
What can you analyze from Plain data in Metabase?
- Thread volume — created vs. resolved by day and channel
- Time to first response — overall and by tenant
- SLA status — threads within and outside target
- Tenant health — open threads and load by company
- Backlog and aging — open work and how long it's been waiting
- Drivers — volume by label and custom thread field
- Channel mix — email, chat, and API-created threads
Which Plain dashboards should you build in Metabase?
Support overview
The daily pulse of volume and responsiveness.
- Threads created vs. resolved per day (dual line)
- Median time to first response (number + trend)
- Open backlog by status (bar)
- Volume by channel (email, chat, API) (bar)
Tenant health
Plain models companies as tenants — analyze per account.
- Open threads by tenant (table)
- Tenants with rising volume (line)
- Response time by tenant (bar)
- Top tenants by support load (table)
SLA & response time
Are we hitting our targets?
- SLA status breakdown (bar)
- First response time p50/p90 by week (line)
- Aging open threads by days-open bucket (table)
- Reopened threads by week (line)
Drivers & labels
Turn support signal into product priorities.
- Volume by label (bar)
- Threads by custom thread field (bar)
- Feature requests by tenant (table)
- Top contact drivers this quarter (bar)
How do you use the Plain MCP server with the Metabase CLI?
Pair the Plain MCP server with the Metabase CLI for fast, hands-on analysis. Plain hosts an official MCP server that reads current threads, customers, and tenants; the Metabase CLI's upload command loads a CSV into Metabase and creates a ready-to-query table and model.
Example workflow
- Ask the Plain MCP for the open queue for a specific tenant, or trace an issue from a thread to a linked PR or Linear issue.
- Export the threads or timeline entries you want to keep as a CSV.
- Run
mb upload csvto load it into Metabase as a table and model, then build questions and dashboards on top.
Be honest about the limits
- The Plain MCP is great for live lookups — not for scheduled or audited reporting.
- Write actions (reply, assign, change priority) ask for confirmation in your client, and the MCP inherits your Plain permissions.
- A CSV upload is a point-in-time snapshot; refresh it with
mb upload replaceor move to the pipeline for real history. mb upload csvneeds an uploads database configured under Admin → Settings → Uploads.
How do you set up the Plain MCP server and the Metabase CLI?
Plain MCPofficial
- Endpoint
https://mcp.plain.com/mcp- Transport
- Streamable HTTP
- Auth
- OAuth 2.0 + PKCE; inherits your Plain permissions
- Note
- 30 tools across threads, customers, tenants, labels, help center.
Metabase CLIofficial
- Install
npm install -g @metabase/cli- Auth
mb auth login(browser OAuth on v62+, or an API key)- Load data
mb upload csv --file data.csv- Requires
- An uploads database (Admin → Settings → Uploads)
{
"mcpServers": {
"plain": {
"command": "npx",
"args": ["-y", "mcp-remote", "https://mcp.plain.com/mcp"]
}
}
}# Install the Metabase CLI
npm install -g @metabase/cli
# Log in (opens your browser; requires Metabase v62+)
mb auth login --url https://your-metabase.example.com
# Load a Plain CSV export — creates a table AND a model
mb upload csv --file plain-threads.csv --collection root
# Refresh that same table later from a new export
mb upload replace <table-id> --file plain-threads.csvNo API keys to manage — Plain's MCP uses OAuth, so the assistant inherits your Plain user's permissions. On first connection the server opens a browser window to authorize. The Metabase CLI stores its credentials securely aftermb auth login.
Can you generate a Plain dashboard with AI?
Yes. Use the prompt below with any assistant that can run the Plain MCP server and the Metabase CLI. It works end to end: if Plain tables already exist in Metabase it analyzes those; otherwise it pulls the data over the Plain MCP, loads it with mb upload csv, then builds the dashboard — rolling metrics up to the tenant and skipping cards it has no data for.
Create a polished Metabase dashboard for Plain support analytics.
Work end to end: get the data into Metabase if it isn't there yet, then build.
Goal: Help support and customer success leaders understand volume, responsiveness,
SLA, tenant health, and contact drivers from Plain data.
Step 1 — Find or load the data:
- First, check what already exists in Metabase (search for Plain tables and
models). If durable Plain data is already present — synced from a warehouse or
uploaded earlier — use it and skip to Step 2.
- If nothing is there, pull it with the Plain MCP server: threads, timeline
entries, customers, and tenants. Write each result to a CSV, then load it with
the Metabase CLI — run "mb upload csv --file <export>.csv" so each upload
creates a table and a ready-to-query model. Use "mb upload replace <table-id>
--file <export>.csv" to refresh an existing table instead of creating
duplicates.
Step 2 — Inspect before querying:
Do not assume exact table names. Map the available raw tables into these
analytical concepts where possible: Threads, Timeline entries (messages/events),
Customers, Tenants (companies), Labels, Thread fields, and SLA status if present.
Inspect the actual tables and column names first.
Important:
- Build on whatever data is present; don't claim Metabase connects natively to
Plain — it reads a database or CLI-uploaded tables.
- Use medians (p50) and p90 for response times, never averages.
- Plain models companies as tenants — roll metrics up to the tenant where useful.
- Define "first response" as the first outbound message from a human or machine
user, excluding internal notes.
- If timeline history is missing, do not calculate time-in-status. Use a caveat
instead.
- Only build a card if its underlying column/metric exists in the data.
- A single CSV is a point-in-time snapshot: only build trend cards if there is a
usable date column or multiple periods have been uploaded.
Dashboard title: Plain Support Overview
Sections:
1. Executive summary (KPI cards): Threads created last 7 days; Resolved last 7
days; Open backlog; Median time to first response; SLA status; Volume by
channel.
2. Volume & backlog: Created vs resolved by day; Open by status; Backlog aging;
Volume by channel.
3. Tenant health: Open threads by tenant; Tenants with rising volume; Response
time by tenant; Top tenants by load.
4. SLA & response time: SLA status breakdown; First response p50/p90 by week;
Reopened by week (only if history exists).
5. Drivers: Volume by label; Threads by custom field; Feature requests by tenant.
Filters: Tenant, Channel, Label, Assignee, Status, Date range.
Reuse the models Metabase auto-created from uploaded CSVs, or (for a warehouse)
create reusable models: modeled_plain_threads, modeled_plain_timeline_entries,
modeled_plain_customers, and modeled_plain_tenants.
Output: Build the dashboard if you have permission; otherwise provide the exact
questions, SQL, model definitions, and layout. Include caveats for any metric
that cannot be calculated from the available data. Keep it practical, dense,
and executive-readable. Avoid vanity metrics.How do you build the Plain → Metabase pipeline?
Every pipeline is the same four stages: extract from Plain's API, load into a database, model the raw tables into clean ones, and visualize in Metabase. You can assemble this with a managed connector or a free script you host yourself.
Connector options
- dlt (free, code) — wrap the GraphQL API in a Python pipeline for incremental loads and schema control. The lightest path to a maintainable, no-vendor sync.
- Plain GraphQL API (free, raw) — the source of truth; query threads, timeline entries, customers, and tenants and upsert on a schedule. Plain advertises no restrictive rate limits.
- Typed SDK (free) — Plain ships an open-source TypeScript SDK you can use to build a custom sync job.
- Webhooks (free) — subscribe to thread events to keep your warehouse fresh in near real time.
Notes
- Land raw tables first, then build clean models on top.
- Sync timeline entries (not just threads) so you can compute response and resolution times.
- Bring tenants and thread fields into your model for per-account analysis.
How should you model Plain data in Metabase?
Core tables
| Table | Grain | Key columns |
|---|---|---|
threads | one row per thread | id, status, priority, tenant_id, customer_id, assignee_id, created_at, resolved_at |
timeline_entries | one row per entry | thread_id, entry_type, direction, actor_type (user/machine/customer), created_at |
customers | one row per customer | id, email, tenant_id |
tenants | one row per company | id, name, external_id |
Modeling advice
- Roll threads up to the tenant for B2B account-health dashboards.
- Normalize
status(todo/snoozed/done) and channel so charts stay stable. - Use
actor_typeon timeline entries to separate human, machine (AI), and customer messages for honest response metrics. - Treat labels as a bridge table so a thread can carry many labels.
- Define "done" once and reuse it everywhere.
Which Plain metrics should you track in Metabase?
| Metric | Definition | Notes |
|---|---|---|
| Time to first response | Created → first outbound message. | Report median and p90; separate human from machine. |
| Thread volume | Created vs. resolved in a period. | Segment by channel and tenant. |
| SLA status | Threads within vs. outside target. | Plain exposes SLA status on threads. |
| Open threads by tenant | Backlog rolled up to the company. | Core B2B health signal. |
| Backlog aging | How long open threads have waited. | Bucket by days open. |
| Volume by label | Threads by label/topic. | Feeds product prioritization. |
What SQL powers Plain dashboards in Metabase?
These assume the modeled tables above (PostgreSQL dialect). Adjust identifiers to match your warehouse.
The basic volume trend over the last 30 days.
SELECT
date_trunc('day', t.created_at) AS day,
COUNT(*) AS created,
COUNT(*) FILTER (WHERE t.status = 'done') AS resolved
FROM threads t
WHERE t.created_at >= CURRENT_DATE - INTERVAL '30 days'
GROUP BY 1
ORDER BY 1;Where the support load concentrates across B2B tenants.
SELECT
tn.name AS tenant,
COUNT(*) AS open_threads
FROM threads t
JOIN tenants tn ON tn.id = t.tenant_id
WHERE t.status <> 'done'
GROUP BY tn.name
ORDER BY open_threads DESC
LIMIT 25;Median from the first outbound timeline message per thread.
WITH first_outbound AS (
SELECT
e.thread_id,
MIN(e.created_at) AS first_reply_at
FROM timeline_entries e
WHERE e.entry_type = 'message'
AND e.direction = 'outbound'
GROUP BY e.thread_id
)
SELECT
date_trunc('week', t.created_at) AS week,
percentile_cont(0.5) WITHIN GROUP (
ORDER BY EXTRACT(EPOCH FROM (f.first_reply_at - t.created_at)) / 60.0
) AS median_first_reply_min
FROM threads t
JOIN first_outbound f ON f.thread_id = t.id
GROUP BY 1
ORDER BY 1;Top contact drivers over the last 90 days.
SELECT
l.label_type AS label,
COUNT(*) AS threads
FROM threads t
JOIN thread_labels tl ON tl.thread_id = t.id
JOIN labels l ON l.id = tl.label_id
WHERE t.created_at >= CURRENT_DATE - INTERVAL '90 days'
GROUP BY l.label_type
ORDER BY threads DESC
LIMIT 20;What are common mistakes when analyzing Plain in Metabase?
actor_type to separate machine users from human teammates.