Maxio × Metabase

How to build Maxio revenue dashboards in Metabase

Maxio (the combination of Chargify and SaaSOptics) handles subscription billing and SaaS financial operations — subscriptions, components, invoices, and revenue recognition. Metabase is where you turn that into shared dashboards for MRR, churn, retention, and billings. This guide covers two complementary paths: a lightweight MCP + CLI route that pulls live data with the Maxio MCP server and loads a CSV into Metabase with the Metabase CLI for quick analysis, and a durable pipeline route that syncs Maxio into a database so you can build MRR, churn, and retention dashboards anyone can read.

Heads up: Metabase connects to databases and warehouses — it does not ship a native Maxio connector. For dashboards that need history, sync Maxio (via its APIs, exports, or a managed connector) into a database first.

How do you connect Maxio to Metabase?

Most teams combine both routes: use the Maxio MCP server and Metabase CLI route to pull live data and stand up a quick analysis, and the pipeline route for the revenue dashboards finance depends on.

1 · MCP + CLI route (AI-assisted)

Live data in, quick analysis out

Pair Maxio's official MCP server (to look up live customers, subscriptions, and invoices) with the Metabase CLI, whose upload command loads a CSV into Metabase as a ready-to-query table and model.

Best for
  • Quick lookups like "which subscriptions are past due?"
  • Loading a Maxio CSV export into Metabase in seconds
  • Spot-checks and one-off analyses without a warehouse
Trade-offs
  • Great for exploration, not governed revenue reporting
  • Uses scoped tokens/OAuth — set up per Maxio's docs
  • CSV uploads are snapshots — refresh or move to the pipeline for history
2 · Pipeline route (warehouse-backed)

Durable dashboards with history

Sync Maxio via its APIs, exports, or a managed connector into a database, then point Metabase at it.

Best for
  • MRR/ARR, churn, and SaaS-metric dashboards finance relies on
  • Cohort, retention, and revenue-recognition analysis
  • Joining billing data with CRM, usage, and support data
Trade-offs
  • Requires a destination database and a sync to maintain
  • Metered components need documented rating logic
  • Reconcile against Maxio before anyone trusts the numbers

What can you analyze from Maxio data in Metabase?

  • MRR and ARR — recurring revenue now and its monthly movement
  • Churn and retention — logo and revenue churn, gross and net retention
  • Billings and AR — invoiced revenue, accounts receivable, and DSO
  • Usage and components — metered and add-on revenue
  • Revenue recognition — recognized vs. deferred revenue
  • Failed payments and dunning — involuntary churn and recovery

Which Maxio dashboards should you build in Metabase?

For: Finance, RevOps

MRR & ARR

Recurring revenue and its monthly movement.

  • MRR and ARR right now (number + trend)
  • MRR movement: new, expansion, contraction, churn (waterfall)
  • ARR by product and price point (bar)
  • New vs. renewal bookings (bar)
For: Growth, RevOps

Churn & retention

Where recurring revenue leaks and how well you keep it.

  • Gross and net revenue retention (line)
  • Logo vs. revenue churn (dual line)
  • Cancellations and downgrades by month (bar)
  • Renewal rate by cohort (heatmap)
For: Finance, ops

Billings, AR & dunning

Invoiced amounts, collections, and failed payments.

  • Invoiced revenue (billings) by month (bar)
  • Accounts receivable and DSO (number + line)
  • Failed payments and dunning recovery (line)
  • AR aging buckets (table)
For: Product, growth

Usage & components

What drives metered and add-on revenue.

  • Metered component usage over time (line)
  • Component/add-on attach rate (table)
  • Overage revenue by component (bar)
  • Usage per account vs. plan (scatter/table)

How do you use the Maxio MCP server with the Metabase CLI?

Pair the Maxio MCP server with the Metabase CLI for fast, hands-on analysis. Maxio offers a native MCP server that looks up live customers, subscriptions, and invoices; the Metabase CLI's upload command loads a CSV into Metabase and creates a ready-to-query table and model. For analysis, scope the Maxio credentials to read-only.

Example workflow

  • Ask the Maxio MCP which subscriptions are past due, or pull a customer's components and invoices.
  • Export the customers, subscriptions, components, and invoices you want to keep as CSVs.
  • Run mb upload csv to load them into Metabase as tables and models, then build questions and dashboards on top.

Be honest about the limits

  • The Maxio MCP is great for live lookups — not for scheduled or audited revenue reporting.
  • A CSV upload is a point-in-time snapshot; MRR movement and cohorts still need a warehouse sync, or refresh with mb upload replace.
  • Maxio's MCP uses scoped tokens/OAuth — set it up per Maxio's docs.
  • mb upload csv needs an uploads database configured under Admin → Settings → Uploads.

How do you set up the Maxio MCP server and the Metabase CLI?

Maxio MCP official

Endpoint
Generated in Maxio's MCP connector setup
Transport
Remote (no stable public URL)
Auth
Scoped tokens or OAuth
Extras
Audit logging on server calls

Metabase CLIofficial

Install
npm install -g @metabase/cli
Auth
mb auth login (browser OAuth on v62+, or an API key)
Load data
mb upload csv --file data.csv
Requires
An uploads database (Admin → Settings → Uploads)
Your endpoint is generated during setup. Maxio offers a native MCP server with scoped tokens, OAuth, and audit logging, but there's no stable public URL — the Maxio MCP connector setup generates a URL for your account. Drop that URL and token into the template below.
Cursor~/.cursor/mcp.json (template — fill in from Maxio's docs)
{
  "mcpServers": {
    "maxio": {
      "url": "https://<your-maxio-mcp-endpoint>",
      "headers": {
        "Authorization": "Bearer <MAXIO_SCOPED_TOKEN>"
      }
    }
  }
}
TerminalLoad a Maxio CSV with the Metabase CLI
# Install the Metabase CLI
npm install -g @metabase/cli

# Log in (opens your browser; requires Metabase v62+)
mb auth login --url https://your-metabase.example.com

# Load a Maxio CSV export — creates a table AND a model
mb upload csv --file maxio-subscriptions.csv --collection root

# Refresh that same table later from a new export
mb upload replace <table-id> --file maxio-subscriptions.csv

The Metabase CLI stores its credentials securely after mb auth login. Scope the Maxio credentials to read-only for analysis work.

Verify before shipping: confirm an uploads database is enabled under Admin → Settings → Uploads (Metabase docs) and the current Maxio MCP setup in the Maxio docs.

Can you generate a Maxio dashboard with AI?

Yes. Use the prompt below with any assistant that can run the Maxio MCP server and the Metabase CLI. It works end to end: if Maxio tables already exist in Metabase it analyzes those; otherwise it pulls the data over the Maxio MCP, loads it with mb upload csv, then builds the dashboard — normalizing MRR and skipping cards it has no data for.

Prompt for creating a Maxio Revenue Overview dashboard
Create a polished Metabase dashboard for Maxio subscription and SaaS-metric
analytics.
Work end to end: get the data into Metabase if it isn't there yet, then build.

Goal: Help finance and RevOps leaders understand recurring revenue (MRR/ARR),
churn, retention, billings, and usage/component revenue from Maxio (Chargify +
SaaSOptics) data.

Step 1 — Find or load the data:
- First, check what already exists in Metabase (search for Maxio tables and
  models). If durable Maxio data is already present — synced from a warehouse or
  uploaded earlier — use it and skip to Step 2.
- If nothing is there, pull it with the Maxio MCP server using scoped, read-only
  credentials: customers, subscriptions, products/price points, components,
  invoices, and transactions. Write each result to a CSV, then load it with the
  Metabase CLI — run "mb upload csv --file <export>.csv" so each upload creates a
  table and a ready-to-query model. Use "mb upload replace <table-id> --file
  <export>.csv" to refresh an existing table instead of creating duplicates.

Step 2 — Inspect before querying:
Do not assume exact table names. Map the available raw tables into these
analytical concepts where possible: Customers, Subscriptions, Products/Price
points, Components (metered / add-on), Invoices, Transactions, and (if present)
Revenue schedules. Inspect the actual tables and column names first.

Important:
- Build on whatever data is present; don't claim Metabase connects natively to
  Maxio — it reads a database or CLI-uploaded tables.
- Compute MRR from active recurring subscription revenue, normalizing to a
  monthly amount; keep metered/usage and one-time revenue separate.
- Separate voluntary churn from failed-payment (dunning) churn.
- For revenue recognition, use recognized/deferred schedules, not billings.
- Report in a single reporting currency.
- Only build a card if its underlying column/metric exists in the data.
- A single CSV is a point-in-time snapshot: MRR movement and cohorts need
  history, so build trend cards only if a warehouse sync or multiple uploads
  provide it.

Dashboard title: Maxio Revenue Overview

Sections:
1. Executive summary (KPI cards): MRR; ARR; Net new MRR; Gross revenue churn %;
   Net revenue retention; Accounts receivable.
2. MRR & ARR: MRR movement by month; ARR by product/price point; New vs. renewal.
3. Churn & retention: Logo vs. revenue churn; Gross vs. net retention; Renewal
   rate by cohort.
4. Billings, AR & dunning: Invoiced revenue; AR aging; Failed payments and
   recovery.
5. Usage & components: Metered usage; Component attach rate; Overage revenue.

Filters: Product, Price point, Component, Currency, Date range.

Reuse the models Metabase auto-created from uploaded CSVs, or (for a warehouse)
create reusable models: modeled_maxio_subscriptions, modeled_maxio_components,
modeled_maxio_invoices, and modeled_maxio_mrr (a monthly per-subscription MRR
model).

Output: Build the dashboard if you have permission; otherwise provide the exact
questions, SQL, model definitions, and layout. Include caveats for any metric
that cannot be calculated from the available data. Reconcile totals against
Maxio. Keep it practical, dense, and executive-readable. Avoid vanity metrics.

How do you build the Maxio → Metabase pipeline?

For dashboards that need history and reliability, land Maxio data in a database first, then connect Metabase to that database.

No paid tool required. A fully free stack: a small dlt or hand-written script (extract) → a free Postgres database like Neon or Supabase (load) → a scheduler such as GitHub Actions cron (host) → Metabase (visualize). For hosting and scheduling details, see our data pipeline guide.

Connector options

  • dlt (free, code) — wrap the Maxio APIs in a small Python pipeline for incremental, no-vendor loads. The lightest path to a maintainable sync.
  • Maxio APIs (first-party) — the Advanced Billing (Chargify) APIs for subscriptions, components, and invoices.
  • Exports — scheduled CSV/data exports for subscriptions, invoices, and transactions.
  • Managed ETL (paid, managed) — connectors and reverse-ETL tools can pull Maxio billing objects into your warehouse on a schedule with zero maintenance.

Notes

  • Land raw tables first, then build clean models on top.
  • Amounts are often in cents — divide in a model layer.
  • Keep metered/usage components separate from recurring MRR.
  • Use revenue schedules (not billings) for recognized/deferred revenue.

How should you model Maxio data in Metabase?

Core tables

ConceptGrainKey columns
customersone row per customerid, organization, created_at, reference
subscriptionsone row per subscriptionid, customer_id, product_id, state, current_period_ends_at, canceled_at
componentsone row per componentid, name, kind (metered/quantity/on-off)
component_usagesusage recordssubscription_id, component_id, quantity, amount, period_ended_at
invoicesone row per invoiceid, customer_id, total_amount, due_amount, status, issue_date, due_date
transactionsone row per transactionid, subscription_id, amount, type, success, created_at

Modeling advice

  • Build a modeled_maxio_mrr table from active recurring subscription revenue, excluding metered/usage.
  • Define subscription state once (trialing/active/past_due/canceled).
  • Keep component usage in its own model for usage-revenue analysis.
  • Separate voluntary cancellations from failed-payment churn.
  • Reconcile modeled MRR and AR against Maxio before trusting the numbers.

Which Maxio metrics should you track in Metabase?

MetricDefinitionNotes
MRR / ARRActive recurring revenue, normalized monthly.Exclude metered/usage and one-time.
Net new MRRNew + expansion − contraction − churn.Best as a monthly waterfall.
Revenue churn rateChurned MRR ÷ MRR at period start.Split voluntary vs. dunning.
Net revenue retention(Start + expansion − contraction − churn) ÷ start.Over 100% = expansion beats churn.
Component / usage revenueRated metered + add-on revenue.Keep separate from MRR.
DSOAvg days to collect an invoice.Compute from open invoices.

What SQL powers Maxio dashboards in Metabase?

These assume the modeled tables above (PostgreSQL dialect). Adjust identifiers to match your schema.

Current MRR and ARRPostgreSQL

Sum a monthly MRR model built from active recurring subscriptions.

-- Requires a monthly MRR model built from active Maxio subscriptions
SELECT
  ROUND(SUM(mrr), 2)       AS mrr,
  ROUND(SUM(mrr) * 12, 2)  AS arr,
  COUNT(*)                 AS active_subscriptions
FROM modeled_maxio_mrr
WHERE month = date_trunc('month', CURRENT_DATE);
Churned MRR by monthPostgreSQL

Cancellations and the recurring revenue lost with them.

SELECT
  date_trunc('month', canceled_at)                    AS month,
  COUNT(*)                                            AS churned_subscriptions,
  ROUND(SUM(mrr_at_cancel), 2)                        AS churned_mrr
FROM subscriptions
WHERE state = 'canceled'
  AND canceled_at >= CURRENT_DATE - INTERVAL '12 months'
GROUP BY 1
ORDER BY 1;
Component (usage) revenue by monthPostgreSQL

Metered and add-on revenue, kept separate from MRR.

-- Metered / add-on component revenue by month
SELECT
  date_trunc('month', period_ended_at) AS month,
  c.name                               AS component,
  ROUND(SUM(cu.amount) / 100.0, 2)     AS component_revenue
FROM component_usages cu
JOIN components c ON c.id = cu.component_id
GROUP BY 1, c.name
ORDER BY 1, component_revenue DESC;

What are common mistakes when analyzing Maxio in Metabase?

Treating a live MCP lookup or a one-off CSV as governed revenue reporting.→ Use the Maxio MCP and CSV uploads for lookups and triage; build warehouse-backed Metabase dashboards for anything finance depends on.
Folding metered/usage into MRR.→ MRR is recurring subscription revenue — keep metered components and one-time charges in their own lines.
Blending voluntary and dunning churn.→ Separate cancellations from failed-payment churn — the fixes are completely different.
Confusing billings with recognized revenue.→ Invoiced amounts aren't earned revenue — use revenue schedules for recognition.
Never reconciling with Maxio.→ Sanity-check modeled MRR and AR against Maxio's own reports before trusting them.

Related analytics

Related metrics

Related integrations

FAQ

Does Metabase connect natively to Maxio?
No. Metabase reads SQL databases and warehouses. Sync Maxio into a database first (its APIs, exports, or a managed connector), then connect Metabase to that database.
How do I quickly analyze Maxio data without a warehouse?
Pull the objects you need with the Maxio MCP server (use scoped, read-only credentials), export them to CSV, and run `mb upload csv --file data.csv` with the Metabase CLI. It creates a table and a model you can build questions on right away. You'll need an uploads database enabled under Admin → Settings → Uploads. Refresh later with `mb upload replace`, or move to the pipeline route when you need history.
Is there a public Maxio MCP URL I can paste?
No stable public endpoint. Maxio provides a native MCP server with scoped tokens, OAuth, and audit logging, and its MCP connector setup generates a URL for your account — use that generated URL and token in your MCP client config.
How do I handle usage-based components?
Model component usage in its own table and report usage revenue separately from recurring MRR, so metered charges don't inflate your recurring revenue.