Metabase vs. Looker Studio
Which is right for my team?
Metabase is the business intelligence tool that makes it easy for anyone on your team to explore data, build beautiful dashboards, and get answers—without needing to write code.
Metabase is trusted by over 70,000 companies
What's the difference between Metabase and Looker Studio?
TL;DR If you’re using Looker Studio with Google Sheets or Google Analytics and feeling a little boxed in, Metabase could be your next step up. Both tools help you visualize data, but Metabase gives you more room to grow—especially when your questions (or your data) get more complex, or you just need more from your visualizations and dashboards.
Bring your Google Sheets into Metabase via our Cloud-hosted integration, and turn them into fully interactive dashboards with filters, drilldowns, and subscriptions.
What makes Metabase a good choice compared to Looker Studio?
- Easy for everyone to use. Click on column-headers to turn data into charts. Turn spreadsheets into interactive dashboards for tracking KPIs, spotting trends, and digging into what's going on.
- Analyses on auto-pilot. Get drill-throughs out of the box—click on a chart or table row to instantly break down data by category, time range, or other filters.
- Get answers from your data. Answer questions with clicks, not code—filter, summarize, and group data without SQL using the visual query builder. No need to learn concepts like dimensions or parameters—Metabase keeps things intuitive, but gives you depth when you need it.
- Super fast to set up without any specialist skills. Try Metabase Cloud with built-in database storage.
- Build production-grade dashboards and embed them into your product. Customizable, low-code embedded analytics that lets your customers explore their data with as much - or as little - flexibility as you want.
- Help from our world-class Success team. Technical experts who help with everything from troubleshooting to advice on best practices.
- A secure, shared workspace. Metabase is like a hub for your data where your team can self-serve insights, view and share reports, and create their own dashboards without the help of a data team. We prioritize privacy and security features to give secure data access within your org or users, like SSO and fine-grained permissions.
- Open source, affordable, and scalable. Transparent pricing for startups through to advanced functionality and support for Enterprise. Grow into SQL databases - Metabase will scale with you.
When might Looker Studio be a better fit than Metabase?*
- You have basic reporting needs and only need simple visualizations without too much customizability.
- You don’t need a central place for teams to explore, collaborate on, and share data.
- You're working primarily with Google Analytics or Google Ad data and just need some lightweight dashboards.
- You want a direct integration with one of Looker Studio's partner connectors.
- You need something free with no setup (Metabase open source edition is also free. For non-technical teams, Cloud-hosted implementation and maintenance with built-in storage is available on paid plans.)
- You hang out exclusively in the Google Suite.
*For the record... If you’re using Looker Studio for shareable dashboards and lightweight reporting, you’ll feel right at home in Metabase - only with fewer limits, richer filtering, drill-throughs, and subscriptions so you can actually learn from your data, not wrestle with it. (We’re trying to be balanced here, but c’mon, it’s still our website 😏)
“It's the first time in my years working in data that I saw non-technical business users create their own dashboards and analytics in our BI platform, all made possible because of Metabase’s user friendly and intuitive data exploration and dashboarding capabilities.”
Chief Data Officer, Holland & Barrett
Frequently asked questions
Metabase is best suited for businesses that need a straightforward way for everyone in the team to self-serve analytics without having to rely too heavily on your data team. It's BI that your team will actually enjoy using, at the right price for your scale. Bonus - dashboards that don’t make you sigh when you open them.
Credit where it’s due — Looker Studio can be a solid choice if you're deep in the Google ecosystem and just need lightweight dashboards connected to Google Analytics or Ads. If your needs are pretty basic and you're mostly using Sheets or GA, it might do the job just fine.
Teams that want better interactivity, clearer visuals, and more room to grow. A lot of teams start with Looker Studio because it’s free and easy with Google products — but as they want drill-throughs, better filtering, or less clunky dashboards, they move to Metabase. Usually it’s operations, product, marketing, or HR teams looking to explore their data more freely.
Pretty much — and often with more flexibility and polish. Metabase connects to Google Sheets (via Cloud), lets you share dashboards externally, visualize KPIs, and even schedule dashboards to send automatically. Plus, when your data outgrows Sheets, Metabase is ready to scale with you.
Metabase offers an open source version that’s totally free to use, plus affordable cloud plans with built-in storage, sharing, and support. Looker Studio is free too — though more advanced versions (Looker Studio Pro or the full Looker product) may require a Google Cloud contract and come with additional cost per user or seat.
Nope! Both let technical folks use SQL, but Metabase makes it easier for everyone else. Its visual Query Builder lets you filter, group, and explore without writing a single line of code. If you love SQL, go wild — but if you don’t, that’s cool too.
Both tools let you build dashboards and charts — but Metabase gives you more to work with. You get richer filtering, drill-throughs, interactive dashboards, and prettier defaults. If Looker Studio feels a bit rigid or clunky, Metabase might feel like a breath of fresh air.
Yes! Metabase’s Cloud plans include built-in support for Google Sheets via Metabase Cloud Storage. Just link your sheet or Drive folder and Metabase keeps your data in sync — no ETL needed. You can slice, filter, and visualize Sheets just like any other table.
Honestly? It depends on what you need. But if you’re looking for something that’s powerful, super user-friendly, and grows with your team — Metabase checks a lot of boxes. We’re biased, sure, but you can try it free and see for yourself.
And if you’re comparing options, our Metabase Alternatives post lays out how we stack up against other BI tools.
Again, there’s no “right” answer, but just sayin’ — Metabase will let everyone on your team work with data, integrates with your preferred data tools, gets up and running in 5 minutes flat, and suits all budgets (and you can try it for free).