Get powerful embedded analytics in days, not sprints

Customizable, flexible, and scalable customer-facing analytics are just a snippet away. Let your clients self-serve data, run ad hoc reports, create visualizations and dashboards, without submitting a request.

Get your embedded analytics solution set up in 5 minutes

Set up with a simple workflow - no developers or specialist technical skills needed. Works with whatever’s already in your favorite data tools and business applications.

Host it yourself—or let us do it for you

Containerized, multi-tenant cloud deployment prioritizes security. Hosted in a region near you to keep your embedded BI close.

SOC 2 Type II Compliance

Enterprise-level compliance without the box checking. Guide your customers to data-driven decisions on their own terms.

Trusted by over 60,000 companies

Embedded analytics solution that’s fast to prototype, fast to implement, fast to iterate

Sign up, connect to your data source, and have your first visualizations and dashboards on your branch in 5 minutes. Get a best-in-class analytics experience in front of your customers fast:

  • Launch faster than you can pick a charting library. Have your first visualizations in production before lunchtime.
  • Go beyond iframes. Unlock self-service with interactive embedding. Let users explore data on their own with intuitive drill-throughs and breakouts.
  • Need a change? No problem. Quickly update queries, define custom click behavior, and more—all within Metabase's interface.
Screenshot of embedded Metabase visualizations and filters included in Incident.io

Comes with everything your customers need to make data-driven decisions

We've taken the time getting everything just right, so your team doesn't have to.

  • The best of business intelligence, right in your product. Interactive visualizations, query interfaces, models—a modern business intelligence platform ready to integrate in your product.
  • Creating new dashboards from each customer's feedback? Get ahead by letting them self-service analytics and reports with easy-to-use functionality for all people and use cases. No SQL required.
  • Works with the data sources and tools you're already working with. Metabase connects to most major production databases, as well as newer technologies.

The perfect balance of plug-and-play and customizability

You sweat the details of your product—we'll make sure your reporting fits right in.

  • Made to match. Tweak colors, labels, fonts, and more, for a seamless fit with your product.
  • White-label your data analytics. Hide traces of Metabase in visualizations, query builders, and in-product experiences. Make it truly yours.

Secure, multi-tenant embedded analytics platform for actionable insights

Give advanced analytics capabilities, deliver an excellent customer experience, and enable better decision-making while ensuring data stays private and secure.

  • Single sign-on authentication. Secure access, permission grouping and user mapping made simple.
  • Row- and column-level permissions. Get really granular with what people can see and do. Not a single cell unaccounted for.
  • Fine-grained usage analytics. See who’s doing what, when. Stay on top of compliance, and optimize usage and data performance.

Help from our world-class success team

We don't like to brag, so we'll let our customers do it for us.

With interactive embedding, you'll get access to:

  • Support from actual technical experts. We're all avid Metabase users who are well versed in business analytics and business intelligence platforms, so we've been in your shoes.
  • Help with whatever your problem is, be it admin troubleshooting or advice on best practices on everything from data analysis, structuring your datasets, data source connectors, data visualization, embedding in apps, real-time data visualization for KPIs and metrics, data modeling, and more.
  • No chatbots, no hold lines, no customer service runaround. Just email us, we're right here.

“The expertise and engagement of the Metabase team stands in stark contrast to that which we've received from Looker over the past 18+ months and, in previous lives, Tableau.”

review headshot
Dave Holmes-Kinsella
Head of Data Science, Synctera

“10/10. Metabase support is the best in the industry and serves as a shining example of what we try to achieve for our own customers.”

review headshot
Philip Lorenzo
Head of Data, StructionSite

“Johannes is a world class support engineer. I really give him 5 stars for the help he provided. All responses were very fast, to the point, and helpful. I couldn't ask for better support. A true expert.”

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Chad Remesch
CTO, The Lobby

“I got excellent and timely response to my question. Thank you for the level of detail you provided, you made me feel that if we migrate our installation to your cloud service, we will have your support.”

review headshot
Michael Masouras
CEO, Motohunt

“Johannes is the best! He always gives thorough responses and next steps that help us manage expectations with our end users.”

review headshot
Meghan Maloy
Senior Analytics Engineer, Datadog

“I really appreciated how fast Luis was to respond, and how straightforward his recommendations are. You're awesome!”

review headshot
Aimée Walker
Technical Engineer, Revenue.io

“The response was specific on all my raised points and it came back very quickly!”

review headshot
Andrea Mazza
Marine Data Analyst, Breeze

“The expertise and engagement of the Metabase team stands in stark contrast to that which we've received from Looker over the past 18+ months and, in previous lives, Tableau.”

review headshot
Dave Holmes-Kinsella
Head of Data Science, Synctera

“10/10. Metabase support is the best in the industry and serves as a shining example of what we try to achieve for our own customers.”

review headshot
Philip Lorenzo
Head of Data, StructionSite

“Johannes is a world class support engineer. I really give him 5 stars for the help he provided. All responses were very fast, to the point, and helpful. I couldn't ask for better support. A true expert.”

review headshot
Chad Remesch
CTO, The Lobby

“I got excellent and timely response to my question. Thank you for the level of detail you provided, you made me feel that if we migrate our installation to your cloud service, we will have your support.”

review headshot
Michael Masouras
CEO, Motohunt

“Johannes is the best! He always gives thorough responses and next steps that help us manage expectations with our end users.”

review headshot
Meghan Maloy
Senior Analytics Engineer, Datadog

“I really appreciated how fast Luis was to respond, and how straightforward his recommendations are. You're awesome!”

review headshot
Aimée Walker
Technical Engineer, Revenue.io

“The response was specific on all my raised points and it came back very quickly!”

review headshot
Andrea Mazza
Marine Data Analyst, Breeze

What makes Metabase a good choice for embedded analytics?

Pretty much everything you dig about the big names in embedded analytics at a fraction of the cost, an end-user friendly interface for excellent user experience, with unrivaled technical help.

  Competitor Metabase
Unlimited questions
Unlimited charts and graphs
15+ visualization types
White-label to fit your brand
Optional professional services for onboarding and more
Automated reporting via subscriptions
Connects to 20+ data sources, including CSV upload
Unlimited technical help
Comprehensive usage analytics
Flexible managed or self-hosting options
Transparent, affordable pricing
See all features

Frequently asked questions

What is embedded analytics?

Embedded analytics platforms let you integrate the best of Business intelligence (BI tools) and functionality into your software app, product, or website. They’re designed to query and visualize data into actionable insights, made accessible to your customers and business users. They do this by:

- Analyzing and summarizing data - embedded BI tools can identify patterns, trends, and relationships within your data.

- Creating visualizations - They can present this information in easy-to-understand formats like charts, graphs, and dashboards.

- Facilitating forecasting - These tools can help predict future trends based on historical data.

Overall, embedded BI empowers your customers to make data-driven decisions.

What are the benefits of embedded analytics tools?

Embedded analytics solutions allow you to put your customers’ data - and datasets that are relevant to them - in front of them, with as much or as little analytics functionality as you want. Without investing countless months and resources into building your own analytics solution. Many startups through to enterprise level companies use embedded analytics to get to proof of concept in just a couple of weeks, and work with people who build analytics solutions for a living so they can focus on the goals of their business.

How to choose the right embedded analytics solution?

When it comes to choosing an embedded analytics tool, it depends on how much or how little analytics capabilities you want to offer your customers, how fast you need to get going, and how much budget you have. The key features of an embedded analytics tool include:

- Embed charts and visualizations as iframes with a snippet.

- Embed dashboards with more advanced filtering and click-through analytics capabilities.

- Querying interface to let customers self-service analytics, run their own reports, filter and summarize data.

- White-label analytics to make it look and feel like your brand and fit with your app while delivering a premium user experience.

With Metabase, you get the best of embedded BI with affordable pricing, and ungated access to technical help from the customer success engineers.

Give it to me straight - which is the best embedded analytics tool?

There’s no right or wrong answers here. It will generally depend on your use case, how much you want your customers and end users to be able to learn from data and run reports on their own without depending on your data team; your preferred data stack, how fast you need to get up and running, your budget, and more.

Again, there’s no “right” answer, but just sayin’ - Metabase is user-friendly to let everyone on your team get real-time insights from data. It works well with all of your datasets and preferred data tools (from data sources, data preparation, and semantic layering tools). It gets up and running in 5 minutes flat. And pricing is suited to all budgets (and you can try it for free).

Teams who have used Tableau, Microsoft’s Power BI, Google’s Looker, Domo, Sisense, Sigma and other embedded BI platforms now choose Metabase as it lets their customers and business users self-service analytics. User-friendly drag-and-drop data analytics lets people run ad hoc reports on their own and get actionable insights without needing SQL or a data analytst.

Does my whole team need to know SQL to use Metabase?

Metabase lets people ask questions with or without needing to know SQL. The intuitive Query Builder lets non-technical or data savvy people put together analyses with clicks - no SQL necessary. A promise made by many analytics tools, but not always delivered. Analysts and data people who prefer to write SQL can fill their boots in the SQL editor.

Who uses Metabase as an embedded analytics solution?

Metabase is trusted by over 60,000 companies with their data analytics, from startups who need their first business intelligence tool for internal or embedded analytics, through to Enterprises with large datasets, sophisticated use cases, and significant end users.

Metabase open source is the go-to choice for founders and solo-developers to let their teams get answers from data on their own so they’re not running the same reports once a month. Metabase Pro and Enterprise is generally chosen by CTOs, CPOs, Heads of Data who have been there, done that with every other BI platform on the market and need a way to make self-service analytics actually happen.

You’ll have to take our word on this one, but Metabase is even used by several of our competitors (who have asked us not to show their logos, of course). Could we even make that up?

Can I use Metabase for data analysis with Excel or Google Sheets?

Yes, you can use Metabase for data analysis with Excel or Google Sheets. Here’s how:

- Upload CSV data to Metabase - Combine spreadsheet data with datasets in connected tables and data warehouses. It’s big data meets little data.

- Export Data - Use Metabase to query your data and then export the results directly to Excel or CSV format.

- Google Sheets Integration - Utilize third-party tools like the Metabase integration for Google Sheets to sync query results directly into your spreadsheets.

- API Access - Leverage Metabase’s API to automate data extraction into Excel or Google Sheets for dynamic updates.

- Scheduled Reports - Set up scheduled email reports from Metabase, sending query results to your inbox, which can be easily imported into Excel or Google Sheets.

Metabase’s capabilities in uploading data, exporting data, using third-party integrations, and providing API access make it flexible for combining powerful data analysis with familiar spreadsheet tools.

Have more questions? We’d be happy to help.
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Get up and running in 5 minutes with a 14-day trial.

Metabase was the embedded solution we were looking for: easy-to-integrate, customizable and performant.

Ian Meyers - Co-Founder at Sincera

Ian Meyers