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Data and Business Intelligence Glossary Terms

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What is white labeling?

White labeling is the business practice of applying branding to someone else’s product. It generally involves changes to elements such as colors, logos, font, or content.

White labeling can be used to create a sense of cohesion across products or services sourced from different places.

Example of white labeling in Metabase

<em>Fig. 1</em>. The clean, classic home page for Metabase without any white label changes.
Fig. 1. The clean, classic home page for Metabase without any white label changes.
<em>Fig. 2</em>. The Metabase home page with a modified logo, color palette, and home page location.
Fig. 2. The Metabase home page with a modified logo, color palette, and home page location.

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