Learn about Time to Value, including how to measure it, and leverage it in dashboards and visualizations with Metabase.
Time to value is a metric that describes how long it takes an end-user to fully set up their product for use, thus getting value from it. Time to value (or TTV) varies greatly depending on the type of business you have and who your target customers are. The important thing is to remember the end-user and create a balance between user experience and getting things done efficiently. Faster doesn’t always mean better, but this metric can give you insight into whether or not things are taking too long or there are too many steps involved in getting set up for use.
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Time to value is measured in days, starting from the beginning of the setup process to the end. If an end-user finishes up the onboarding process in one day, their time to value is one day. If a business has several things to implement during the onboarding process, it could be 30 days or more. You can track how this changes over time and learn a lot about how your onboarding process affects value.
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