What is a dimension?
A dimension is a descriptive, qualitative attribute of your data, like a name, category, or URL field. Often you will filter or group a measure measure or metric by a dimension, like grouping revenue (the metric) by state (the dimension).
Unlike measures, dimensions can’t be calculated or computed; they’re discrete and categorical. That is, you can’t determine the average name or standard deviation of a field containing user birthdays.
Example dimension
A product’s category is a dimension of that product, and the average price of that product (the measure) could be grouped or filtered by that dimension.
Key article
Related terms
Further reading
Put it to work
- Source quality — Metric
- Ticket volume — Metric
- Paid channel performance dashboard — Dashboard