Sep 21, 2022 in Data explorations

3 min read

How Metabase uses Metabase

The Metabase Team Portrait
The Metabase Team
‧ Sep 21, 2022 in Data explorations

‧ 3 min read

How Metabase uses Metabase Image
Share this article

Here at Metabase, we use Metabase internally, so we thought it’d be fun to use Metabase to see how we use Metabase.

As our own first customer, we wanted to understand how we use our own product, and how our usage patterns have evolved as we’ve grown.

Here’s what we’ve found

  • Overall, we use Metabase more and more.
  • Table, line, and bar charts are our bread and butter (sorry, pie charts 🍩).
  • We’re big fans of dashboard subscriptions and alerts, sending them via both email and Slack.
  • We use collections to store and organize questions, dashboards, and model. Also, we try to limit ourselves to one root collection per team.

Overall usage

Number of users:

Percentage of us who actively use Metabase (viewed at least one question):

Average questions viewed per person:

  • The number of people were pretty stable from 2016 up until May 2019 (mostly comprising of the founding team). Shortly after our series A, we started hiring more people.
  • This growth led to a decline in the percentage of monthly active users. We suspect people were still acclimating themselves to the company and the product and that’s probably why we saw less usage during this period.
  • The percentage of active users has since climbed back up; we’ve have been above ninety percent for most of 2022!
  • Overall, our usage has been trending up. The average questions viewed per person is up from fifteen questions per month in 2017 to twenty questions per month in 2022.


Top visualizations used:

Share of visualizations (table, line, bar, scalar, area) over time:

  • Tables have been the most popular visualization used at Metabase.
  • In second and third place, we have the line and bar charts. These charts are versatile, and they make it easy to compare trends over time.

If we take the all-time top five visualizations and plot their shares over time, we observe some patterns:

  • We use more and more table charts, from 28% in 2019 to 55% in 2022.
  • We’ve used fewer scalar charts over time. (Anecdotally, we don’t think they’re as effective as line or bar charts at visualizing changes over time.)

Subscriptions and Alerts

Subscriptions and alerts by receiving channel:

Scheduled frequency of subscriptions and alerts:

  • We currently have 81 active subscriptions and alerts. Around 60% of them are sent via Slack, the other 40% by email.
  • Almost half of these reports are scheduled on a daily basis.
  • For those reports delivered weekly or monthly, the majority are scheduled for Mondays (70%).


The collection depth chart shows how many collections are nested at each level (16 in the root collection, 125 under one of the root collection, and so on).

  • Out of the 16 root (top-level) collections, half of them are official collections belonging to different teams.
  • We have 125 sub-collections nested in one of the root collections. This number tapers at the third level, as it’s harder to find and organize things deeper than that.

We’ll conclude with a tip

The way we organize each team’s official collection is to have a standard set of sub-collections:

  • Useful reports
  • Data sources
  • Explorations
  • Miscellaneous

These standardized collections make it easier for people to navigate each team’s collection.

You might also enjoy

All posts
The hidden costs of the data stack Image May 12, 2023 in Data explorations

The hidden costs of the data stack

An incomplete list of the less obvious costs associated with maintaining a data stack, and some things you can do to keep those costs under control.

The Metabase Team Portrait
The Metabase Team

9 min read

Bus factor of top GitHub projects Image Nov 14, 2022 in Data explorations

Bus factor of top GitHub projects

What is the bus factor for the top one thousand GitHub repositories with the most stars?

The Metabase Team Portrait
The Metabase Team

4 min read

All posts
Close Form Button

Subscribe to our newsletter

Stay in touch with updates and news from Metabase. No spam, ever.