How to build Zendesk support dashboards in Metabase
Zendesk is where your team handles customer tickets across email, chat, and the web. Metabase is where you turn that activity into shared, trustworthy dashboards. This guide covers two complementary paths: a lightweight MCP route for fast, AI-assisted questions, and a durable pipeline route that syncs Zendesk into a database so you can build dashboards anyone can read.
How do you connect Zendesk to Metabase?
Most teams combine these: use the MCP route to explore and triage, and the pipeline route for the dashboards people depend on.
Live, conversational analysis
Pair a Zendesk MCP server with the Metabase MCP server so an AI assistant can pull live ticket data and query existing Metabase models on demand.
- Ad-hoc questions like "which tickets breached SLA today?"
- Triaging the open queue without building a report
- Exploring what's worth tracking before you model it
- Zendesk's official MCP server is still in early access — community servers fill the gap today
- Not a substitute for governed or scheduled reporting
- No history unless your data already lives in Metabase
Durable dashboards with history
Sync Zendesk into a database or warehouse with Airbyte, Fivetran, or the REST API, then point Metabase at it.
- CSAT, SLA, and volume dashboards the whole team relies on
- Trends over quarters and year-over-year comparisons
- Joining support data with product, billing, or CRM data
- Requires a destination database and a sync to maintain
- You own the data model and refresh schedule
- Capture ticket audits if you want accurate time-in-status
What can you analyze from Zendesk data in Metabase?
- Ticket volume — created vs. solved by day, channel, and group
- First-response time — how long customers wait for a first reply
- Resolution time — created to solved, with median and p90
- SLA attainment — share of tickets meeting policy targets
- Backlog and aging — open work and how long it's been waiting
- CSAT — satisfaction ratings and response rate over time
- Reopen rate — solved tickets reopened (needs ticket audits)
- Agent and group load — workload distribution and handle time
Which Zendesk dashboards should you build in Metabase?
Support overview
The daily pulse of volume and responsiveness.
- Tickets created vs. solved per day (dual line)
- Median first reply time (number + trend)
- Median full resolution time (number + trend)
- Open backlog by status (bar)
SLA & response time
Are we keeping our promises to customers?
- SLA attainment % by policy (number)
- Breached tickets by reason (table)
- Reply time distribution / p50–p90 (histogram)
- Aging open tickets by days-open bucket (table)
CSAT & quality
Track satisfaction and rework, not just speed.
- CSAT % by week (line)
- Rating response rate (number)
- Reopen rate (needs audits) (number + trend)
- Bad ratings by tag/topic (bar)
Agent & team performance
Balance workload and spot coaching opportunities.
- Solved tickets by agent (bar)
- Median handle time by group (bar)
- Open assigned tickets by agent (table)
- Volume by channel (email, chat, web) (bar)
How do you use a Zendesk and Metabase MCP server together?
Pair a Zendesk MCP server with the Metabase MCP server for live, conversational analysis. The Zendesk MCP pulls current ticket data; the Metabase MCP queries the models and dashboards you've already built.
Example workflows
- List tickets that breached SLA today and summarize by group.
- Pull the open queue from Zendesk and cross-check resolution trends against a Metabase model with the Metabase MCP.
- Triage: "show unassigned high-priority tickets older than 24 hours."
Be honest about the limits
- MCP is great for live lookups — not for scheduled or audited reporting.
- It does not create history; trend analysis still needs synced data.
- Respect Zendesk API rate limits and the connected agent's permissions.
- The Metabase MCP server is built in; an admin enables it under Admin → AI → MCP.
How do you set up the Zendesk and Metabase MCP servers?
Zendesk MCP community
- Example
@fruggr/zendesk-mcp-server(npm)- Transport
- stdio (local) or Streamable HTTP (remote)
- Auth
- API token or OAuth, scoped to the Zendesk account
- Note
- An official Zendesk server is in early access.
Metabase MCP built-in
- Enable
- Admin → AI → MCP
- Endpoint
https://<your-metabase>/api/metabase-mcp- Auth
- OAuth handled by Metabase
{
"mcpServers": {
"zendesk": {
"command": "npx",
"args": ["-y", "@fruggr/zendesk-mcp-server"],
"env": {
"ZENDESK_SUBDOMAIN": "your-company",
"ZENDESK_EMAIL": "you@example.com",
"ZENDESK_API_TOKEN": "your-api-token"
}
},
"metabase": {
"command": "npx",
"args": ["-y", "mcp-remote", "https://your-metabase.example.com/api/metabase-mcp"]
}
}
}Example using a community Zendesk server plus the built-in Metabase MCP. Swap in the official Zendesk server once it's available in your account.
Can you generate a Zendesk dashboard with AI?
Yes — and this is the fastest way to a strong first draft. Use the prompt below with the Metabase MCP server and any assistant that can inspect your warehouse schema and create Metabase questions. It assumes Zendesk data is already synced into a database Metabase can read, treats MCP as exploratory, and tells the agent to skip metrics the schema can't support instead of faking them.
Create a polished Metabase dashboard for Zendesk support analytics using the
available Zendesk tables in this database.
Goal: Help support leaders understand volume, responsiveness, SLA attainment,
CSAT, and agent workload from Zendesk data.
First, inspect the schema and identify the available Zendesk tables. Do not assume
exact table names. Map the available raw tables into these analytical concepts
where possible: Tickets, Ticket comments/audits, Ticket metrics, Users (agents and
end users), Organizations, Groups, Tags, Satisfaction ratings, and SLA policies.
Important:
- Treat MCP data access as exploratory only.
- Build the dashboard from durable database/warehouse tables.
- Use medians (p50) and p90 for reply and resolution times, never averages.
- Define "first reply" as the first public agent comment, excluding automated
messages and internal notes.
- If ticket audit/status history is missing, do not calculate reopen rate or
time-in-status. Use a caveat instead.
- Do not claim Metabase connects natively to Zendesk unless that is explicitly
true in this environment.
Dashboard title: Zendesk Support Overview
Sections:
1. Executive summary (KPI cards): Tickets created last 7 days; Tickets solved
last 7 days; Open backlog; Median first reply time; Median full resolution
time; CSAT % (only if satisfaction ratings exist).
2. Volume & backlog: Created vs solved by day; Open tickets by status; Backlog
aging by days-open bucket; Volume by channel.
3. SLA & response time: SLA attainment by policy (only if SLA fields exist);
Breached tickets by reason; Reply time p50/p90 by week.
4. CSAT & quality: CSAT by week; Rating response rate; Bad ratings by tag;
Reopen rate (only if audits exist).
5. Agent & team: Solved by agent; Median handle time by group; Open assigned by
agent; Volume by group.
Filters: Group, Assignee, Channel, Tag, Priority, Status, Date range.
Before finalizing, create or recommend reusable Metabase models:
modeled_zendesk_tickets, modeled_zendesk_comments, modeled_zendesk_users,
modeled_zendesk_organizations, modeled_zendesk_satisfaction, and
modeled_zendesk_sla (only if SLA data exists).
Output: Build the dashboard if you have permission; otherwise provide the exact
questions, SQL, model definitions, and layout. Include caveats for any metric
that cannot be calculated from the available schema. Keep it practical, dense,
and executive-readable. Avoid vanity metrics.How do you sync Zendesk data into a database or warehouse?
For dashboards that need history and reliability, land Zendesk data in a database first, then connect Metabase to that database.
Connector options
- Airbyte(managed ETL) — has a Zendesk Support source covering tickets, comments, users, organizations, satisfaction ratings, and more.
- Fivetran(managed ETL) — offers a Zendesk Support connector with a maintained schema and incremental syncs.
- dlt(code) — write a Python pipeline against the Zendesk REST API for full control of streams and schema.
- Zendesk REST API(raw) — the source of truth; use Incremental Exports to capture ticket and audit history.
Notes
- Land raw tables first, then build clean models on top.
- Sync the
ticket_metricsobject — it carries pre-computed reply and resolution durations. - Capture ticket audits/events if you want accurate reopen rate and time-in-status; snapshots lose transitions.
How should you model Zendesk data in Metabase?
Core tables
| Table | Grain | Key columns |
|---|---|---|
tickets | one row per ticket | id, status, priority, channel, group_id, assignee_id, requester_id, organization_id, created_at, solved_at |
ticket_metrics | one row per ticket | ticket_id, reply_time_in_minutes, first_resolution_time_in_minutes, full_resolution_time_in_minutes, reopens, replies |
ticket_comments | one row per comment | ticket_id, author_id, public, created_at |
users | one row per user | id, role (agent/end-user), name, organization_id |
satisfaction_ratings | one row per rating | ticket_id, score (good/bad), created_at |
Modeling advice
- Normalize
statusinto a small set (new/open/pending/solved/closed) so charts stay stable. - Prefer
ticket_metricsfor durations rather than recomputing from comments — Zendesk already accounts for business hours and pending time. - Filter
ticket_commentstopublic = trueand exclude automated authors to define "first reply." - Treat tags as a bridge table so a ticket can carry many tags.
- Define "solved" once and reuse it everywhere to avoid metric drift.
Which Zendesk metrics should you track in Metabase?
| Metric | Definition | Notes |
|---|---|---|
| First reply time | reply_time_in_minutes from ticket_metrics. | Report median and p90; averages are skewed by outliers. |
| Full resolution time | full_resolution_time_in_minutes from ticket_metrics. | Decide whether to include pending/on-hold time. |
| Ticket volume | Created vs. solved in a period. | The basic load signal; segment by channel and group. |
| Backlog | Open/unsolved tickets right now. | Pair with aging buckets. |
| SLA attainment | Share of tickets meeting policy targets. | Needs SLA policy fields or modeled targets. |
| CSAT | Good ratings ÷ rated tickets. | Watch the response rate too. |
| Reopen rate | reopens > 0 ÷ solved tickets. | Uses ticket_metrics reopens; a quality signal. |
What SQL powers Zendesk dashboards in Metabase?
These assume the modeled tables above (PostgreSQL dialect). Adjust identifiers to match your warehouse.
The basic volume trend over the last 30 days.
SELECT
date_trunc('day', t.created_at) AS day,
COUNT(*) AS created,
COUNT(*) FILTER (WHERE t.status IN ('solved', 'closed')) AS solved
FROM tickets t
WHERE t.created_at >= CURRENT_DATE - INTERVAL '30 days'
GROUP BY 1
ORDER BY 1;Median and p90 from the pre-computed ticket_metrics durations.
SELECT
date_trunc('week', t.created_at) AS week,
percentile_cont(0.5) WITHIN GROUP (
ORDER BY m.reply_time_in_minutes
) AS median_first_reply_min,
percentile_cont(0.9) WITHIN GROUP (
ORDER BY m.reply_time_in_minutes
) AS p90_first_reply_min
FROM tickets t
JOIN ticket_metrics m ON m.ticket_id = t.id
WHERE m.reply_time_in_minutes IS NOT NULL
GROUP BY 1
ORDER BY 1;Good ratings as a share of rated tickets.
SELECT
date_trunc('week', s.created_at) AS week,
COUNT(*) FILTER (WHERE s.score = 'good') AS good,
COUNT(*) FILTER (WHERE s.score IN ('good', 'bad')) AS rated,
ROUND(
100.0 * COUNT(*) FILTER (WHERE s.score = 'good')
/ NULLIF(COUNT(*) FILTER (WHERE s.score IN ('good', 'bad')), 0),
1
) AS csat_pct
FROM satisfaction_ratings s
GROUP BY 1
ORDER BY 1;Open tickets bucketed by how long they've been waiting.
SELECT
CASE
WHEN CURRENT_DATE - t.created_at::date <= 1 THEN '0-1 days'
WHEN CURRENT_DATE - t.created_at::date <= 3 THEN '2-3 days'
WHEN CURRENT_DATE - t.created_at::date <= 7 THEN '4-7 days'
ELSE '8+ days'
END AS age_bucket,
COUNT(*) AS open_tickets
FROM tickets t
WHERE t.status NOT IN ('solved', 'closed')
GROUP BY 1
ORDER BY MIN(CURRENT_DATE - t.created_at::date);What are common mistakes when analyzing Zendesk in Metabase?
ticket_metrics — Zendesk already accounts for business hours and pending time.ticket_metrics reopens field or the audit history.