Dashboards for Email Marketing

An email marketing dashboard shows how your campaigns and lists are performing — who opens, who clicks, who converts, and who leaves. These are the metrics worth tracking on it.

Top 8 email marketing metrics

• Clickthrough rate — the share of recipients who click a link, the real test of whether content lands.
• Conversion rate — how many email clicks turn into the action you actually want, like a purchase or signup.
• Bounce rate — the share of emails that never reach an inbox, a deliverability and list-hygiene warning.
• List growth rate — whether your subscriber base is growing faster than churn erodes it.
• Email sharing/forwarding rate — how often recipients pass your email along, a signal of genuinely useful content.
• Overall ROI — revenue generated per dollar spent on email, the program’s bottom line.
• Open rate — the share of delivered emails that get opened, your subject line scorecard.
• Unsubscribe rate — how many recipients opt out per send, the cost side of every campaign.