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How Companies use Metabase

Case Studies

There are plenty of ways to use Metabase: as an easy-to-install SQL interface for a solo engineer, a way for startups to create dashboards, a company-wide BI system, and more. Read on to learn how others are using Metabase, and why they love it.

  • Alien.ai

    • Alien Labs uses Metabase with their application database and interaction event data
    • Engineers use Metabase’s SQL interface while their designer and product person uses the GUI query builder and reuses SQL reports.
    • Commonly asked questions include
      • “What were the most active users?”
      • “What commands did they run?”
      • Looking up customers’ activity when they call into support with a problem.

  • Anghami

    • Anghami uses Metabase to understand their data about user profiles, subscriptions and music streams.
    • Metabase is used across most of the company — Exec’s, Marketing, Advertising, Content, Financial, BizDev, Web Engineering and Backend Engineering all use it.
    • Commonly asked questions include
      • “How many listeners did artist X reach last month?”
      • “How many subscriptions did we sell last month?”
      • “How many plays did the new release from artist X get in its first day?”
      • “Who are the currently trending artists?”

  • GO-JEK

    • GO-JEK is using Metabase on top of both raw data from their microservices as well as on a larger data warehouse in Google Cloud.
    • Metabase is used by thousands of people in the company, including the BI, Customer Care, Fraud Prevention, and Onboarding teams.
    • Commonly asked questions include
      • “How many active drivers were there today?”
      • “How many open customer support tickets do we have?”
      • “How often is this new feature being used?”

  • N26

    • N26 uses a data warehouse with application and interaction data
    • Metabase is used across the company — BizDev, Operations, Product Management, Design and other departments
    • Commonly asked questions include
      • “How many credit cards were reordered last month?”
      • “How many accounts were opened in July?”
      • “What were the top performing marketing campaigns this summer?”

  • PaperCut

    • PaperCut uses Metabase to analyze order and license subscription data
    • Metabase is used across the company — by Engineering, Sales and Marketing
    • Commonly asked questions include
      • “How many device licenses did we sell in each region?”
      • “What percentage of printers sold in the US have PaperCut installed?”
      • “Who was our top reseller in Europe last year?”

  • Serenata Flowers

    • Serenata Flowers uses Metabase to provide company-wide analytics.
    • Metabase is used across the company in most departments
    • Commonly asked questions include
      • “What was the refund rate per customer service representative?”
      • “How many coupons were redeemed last week?”
      • “Sales report”
      • “Conversion report”
      • “Stock report”
      • “Reviews stats and warning of poor performing items”
      • “Margin report”
      • “What percentage of sales were up-sells?”

  • Stoodi

    • At Stoodi, Metabase took off when people outside of the Data Science team found out how powerful it was to have access to the company’s data.
    • They have a few different data sources connected, from a data lake running Presto, to a Redshift data warehouse, to a relational Postgres DB.
    • People at Stoodi use Metabase to track conversion rates, metrics like MAU, WAU, and DAU, and even to evaluate sales and double check transactions.

  • SYNQ

    • SYNQ uses Metabase to analyze their video API usage and activity.
    • The developers use the flexible SQL interface, while Sales and Marketing use predefined questions or the GUI query builder.
    • Commonly asked questions include
      • “How many videos were uploaded the last 30 days?”
      • “What is the number of uploaded videos per user the last 24 hours?”
      • “What is the average video transcoding time the last 24 hours? “
      • “How many Webhook requests have failed the last 24 hours?”

  • Treebo Hotels

    • Treebo Hotels is using Metabase to analyze data in their Redshift data warehouse, as well as several application RDS read replicas and an in-memory datastore for real-time analytics.
    • Over 400 people at Treebo use Metabase on a daily basis.
    • Common uses are:
      • Tracking company-wide metrics on dashboards
      • Pushing daily KPI updates to different teams via pulses
      • Allowing individuals to perform exploratory analysis