The Challenge: Before Metabase, Onecom relied on hand-coded Angular charts to display customer-facing data. Every dashboard required developer time, making changes slow, resource-intensive and expensive to maintain.
The Solution: Onecom needed a lightweight BI platform that their analytics team could manage independently. It needed to embed seamlessly into their existing portal, allow for customization and remove engineering as a dependency.
The Results: Faster delivery, cleaner dashboards, and a smoother customer experience-all running on a stack they control.
"Metabase gives us the agility of a powerful analytics engine with the flexibility to shape it around our business. We’ve customized it deeply-something we couldn’t do with other BI tools. "
Andy Jane
CTO at Onecom
Onecom is a managed service provider delivering telecoms, cloud, and data services to enterprise customers across the UK. They offer an integrated customer portal where users can access everything from billing to performance metrics. To support that experience, Onecom needed a reliable, flexible way to deliver embedded analytics at scale.
Onecom evaluated multiple BI tools, including Tableau and Looker, but chose Metabase for:
Onecom has been using Metabase since its early days. As the platform evolved, so did their implementation - benefiting from rapid product development, frequent feature releases, and a responsive support team.
“Metabase gave us flexibility, but didn’t force complexity.” - says Andy.
Onecom uses BigQuery as their primary data warehouse and they self-host Metabase Enterprise in a Kubernetes cluster for scalability, security and control.
Dashboards in Metabase surface real-time data around:
To meet integration requirements, Onecom maintains a fork of Metabase with several customizations:
“We re-coded parts of the embedded version to fit our stack. That’s not something you can do with a closed system.” - says Andy.
Onecom embeds Metabase dashboards into its customer portal using interactive embedding. Their analytics team designs and maintains these dashboardsend-to-end in Metabase, without relying on engineering support.
Currently, dashboards are read-only for end users, providing clear insights into billing and performance data. In the future, Onecom plans to extend functionality by allowing customers to connect external data sources and build their own dashboards within the portal.
Switching to Metabase gave Onecom greater speed, control, and an improved customer experience. Their analytics team can now deliver updates rapidly without relying on developer involvement, and the dashboards now feel like a seamless, native part of their platform.
“Our customers get real-time insights, and our team can iterate quickly.” - says Andy.
Onecom plans to enable customers to bring their own data sources and build dashboards directly within the portal. The team is seeing increasing demand from users who want to move away from legacy tools like Power BI in favour of a more integrated, self-service experience.
“Metabase gives us the flexibility to evolve without locking us into a rigid path. That’s why we’re sticking with it.” - says Andy.
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